Posted on April 27th, 2025

Show me one high-performing team—whether in sports, business, art, or even extreme knitting—that stopped practicing or getting coached while they were on top, and I’ll show you a team sprinting toward a breakdown faster than a Wi-Fi connection at a packed coffee shop.

Let’s talk MJ. No, not that MJ—Michael Jordan. Do you think he skipped practices after bagging his second or third championship? Nope. He didn’t flip on cruise control thinking the next season would be a cakewalk. He knew the competition was out there, plotting in some dimly lit room with whiteboards and conspiracy-level strategies to take the Bulls down. So what did MJ do? He doubled down. Earlier practices, more game film, harder training—and yeah, he still partied (because MJ was basically superhuman). But he also leaned on Phil Jackson, his Zen master of coaching, to be his second set of eyes and ears.

And here’s the kicker: MJ didn’t work with Phil because he didn’t know basketball—he’s Michael freaking Jordan! He worked with Phil because even the GOAT knows that two brains are better than one (especially if one of them is meditating on triangle offenses). Together, they saw opportunities that neither could spot alone, and the results? Well, if you missed the 90s Bulls, you missed a global phenomenon. Like, we should’ve added them to the Seven Wonders of the World.

Here’s the point: Winners don’t ghost their coaches when they’re on top—they double down on coaching. Why? Because growth lives outside the comfort zone, and comfort zones are where championships go to die.

Now, let’s talk sales teams. You’d think they’d be like sports teams—competitive, hungry, full of high-energy, caffeine-fueled maniacs ready to crush it every day. But nope. Most sales cultures fall short. Sure, you’ll get a couple of rockstars who “get it” and rise to the top, but creating a high-performance culture? That takes work! Coaches aren’t just cheerleaders; we’re architects of performance. We build the foundation, do the grunt work, and—full disclosure—get minimal credit when the wins roll in. But hey, we’ll take our tiny slice of glory because we know what’s up!

So, whether you’re Michael Jordan, a sales leader, or a world-class knitter (no judgment), one thing’s clear: if you’re winning, don’t pump the brakes. Get a coach, sharpen your game, and stay on top. After all, greatness doesn’t coast—it grinds.

• Coach B.

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